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Ron Jackson's Perspective
The Sunday Journal - Think
Kankakee, Illinois
August 1, 2001

Just say 'No'

Logo for The Daily Journal newspaper of Kankakee, Illinois - which carries Ron Jackson's editorial columns every Sunday


     “Yo, Mister.  Can you buy me a pack of cigarettes?” came this voice from someone behind me the other day.  While thinking to myself, “Do I look stupid?”, in my most matter-of-fact tone, I said, “No, I cannot.  It is illegal for me to do that.”
     When sharing this event with a friend, I was challenged and pretty much told that I handled the situation incorrectly.  I had failed miserably to capitalize on a great and rare opportunity to educate a child.
     According to this person that knows me well, and obviously better than I know myself, I should have used other pertinent examples of why I wouldn’t buy him cigarettes.  I should have told the kid that cigarettes are bad and that they kill people.  I should have told him that my step-dad and hero died from lung cancer.  I should have given this kid the telephone number to the County Health Department.  I should have asked him why did he think the government got rid of Joe Camel.  I should have and could have done so much more.
     If only this person had been there that day, she would have handled it differently.  If only this person knew I was gritting my teeth in disappointment in myself for sharing this information with her.
     Believe it or not, I actually agreed with this person for all of three nanoseconds.  Certainly, I could have said a lot more than I did to a kid that only wanted a yes or no answer.  I could have told the young man the “Surgeon General’s Warning: Quitting Smoking Now Greatly Reduces Serious Risks to Your Health” was required by the federal government for a reason.
     Then I thought of more I could have told him.  I could have told him that if he invested just $3 per day for 30 years in a pack of those same harmful cigarettes with the government warning and was lucky enough to become terminally ill, the government would award him billions of dollars.  For just over $1,000 per year for 30 years he could become a billionaire.  I could have told him that the famous actor George Burns smoked for years and lived to be 100-years-old.
     There was so much I could have told that kid.  I also know that too much information is not a good thing.  It’s especially useless when our government gives conflicting messages.
     I should have made him realize how much the federal government really cares about him.  It cares so much it made it illegal for me to buy him cigarettes.  I could have told him that the government attempts to get rid of things that are bad for its citizens.  The Corvair automobile and Joe Camel quickly came to mind.
     This kid didn’t care about my step-dad, George Burns or me.  He didn’t care about himself either.  I wasn’t about to waste my time telling him things he had probably heard a million times and chose to ignore.
     I told him it was illegal for me to buy him cigarettes.  I could have told him I only do illegal things to benefit myself and today is not one of those days.  But he got my message as he walked to the next person that looked old enough and possibly willing to help him.
     As I thought about it, I could have said even less.  I could have used the government’s standard answer to all youth issues.
     I could have Just said No.   


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